TechnoLawyer: The Biggest Impediment to Successful Law Firm Marketing

TechnoLawyer is running some columns I’ve written in its SmallLaw series. The website has some excellent writers (plus me) addressing small firm issues. TechnoLawyer makes the columns public a week after release on the TechnoLawyer blog. You can get the content a week earlier by subscribing to SmallLaw via e-mail.

My most recent column came out yesterday. I hope you enjoy it:

Fear is incredibly powerful. It makes us do things we wouldn’t otherwise do. More importantly, it stops us from doing things we’d like to do. Fear stinks. It’s fear that slows us down when it comes to marketing. I’ve seen it stop otherwise amazing lawyers in their tracks. Let’s explore a recent example.

To keep reading, click for the rest of The Biggest Impediment to Successful Law Firm Marketing.

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