If You Don’t Make This Touch, Now, All Is Lost

We’ve got 21 days until 2010 starts.

2010 is going to be a very big year for family law professionals. It’s going to be especially busy at the beginning of the year.

The economic news is starting to improve. People are beginning to spend a bit more. They’re acting on pent up wants and needs.

Divorce is one of those wants, one of those needs.

The beginning of the year is usually a busy time, but 2010 is going to be especially busy.

How do I know?

Well, I’ve been doing this for 22 years and this isn’t my first recession. On top of that, we’ve developed some pretty good leading indicator tools that tell us what’s coming. Those indicators are looking very, very positive for a big first quarter.

The question is – will those clients show up at your door or will they be visiting with your competitors?

It all depends on what you’re doing right now to remind your referral sources of your availability. It’s critical that you remind them, right now, of your name and number.

Don’t assume that they have your name at the tip of their tongue. They don’t unless you’re Raoul Felder and even then they don’t always remember the name.

What to do?

Call them, write them, send a holiday card, drop off a gift (if permitted in your jurisdiction), stop by their office and visit. Drop of bagels for their staff. Send flowers.

Do whatever you’ve got to do so that your name is floating around in their head when the call comes on January 2, 2010. Make sure they remember your name. Reach out and touch somebody now. You’ve only got 21 days.

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