Writing a Book to Market Your Practice

You’re Pregnant, You’re Fired is a brand new book by attorney Tom Spiggle. Tom wrote the book to grow his employment law practice in Arlington, Virginia. It’s working.

I interviewed Tom to learn:

  • how he wrote the book and how long it took,
  • what was involved in getting the book published and how much the project cost, and
  • how he’s promoting the book and how he’s already appeared in The Huffington Post and in other media outlets.

You can listen to the interview here, or you can subscribe in iTunes (or any Podcast client) and get all future recordings as well.

You can download the book for free—today only—on your Kindle (which, as you already know, works not only on your Kindle but also on your iPhone, iPad, Android, and laptop). Just click on the book title above and get the book. You’ll see a perfect example of a successful marketing project that is enhancing Tom’s position as an authority, building his reputation, and keeping him “top of mind” with his referral sources.

STOP—listen to me for a second please—if you’re going to listen to this podcast later (and I know you’re going to put it off, right?), then go ahead NOW and download the free book. Why? Because it won’t be free later. Here’s the link: You’re Pregnant, You’re Fired.

Tom is already getting new clients as a result of the book. In fact, he started getting clients many months before the book was released. You’ll hear what he did, how he did it, and how it’s growing his practice.

I know firsthand that Tom’s on the right track with his book. I’ve done something very similar with Smart Divorce. I’ve reduced the price, just for today, so you can get a digital copy for 99 cents. I suggest you grab both books so you’ll have some examples of what’s possible before you get started on your first book.

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