I get this question quite often:
“I hope youâ€™re doing well. I opened my own practice last year, which is primarily focused on family law matters. I was reading your post today about being a lawyer or a law firm owner, and thatâ€™s something that Iâ€™m kind of stuck in now. One of the things I have been constantly changing and experimenting with (but not having much luck finding a good balance with) is my weekly schedule, and I thought it might make an interesting topic you could cover one day. I guess what Iâ€™m trying to get at is do the lawyers in your firm have certain times marked out during the week for marketing, new client consultations, current client meetings, work time, time to return phone calls, etc.?”
So itâ€™s basically a time management question—how doÂ you find the time to do everything you need to do?
You canâ€™t get it all done. There isnâ€™t enough time, and if there were, youâ€™d use it up with some big idea you havenâ€™t had time to address.
There isnâ€™t enough time. Accept it and move on. Stop trying to manage the time to fit it all in.
What can you do?
You can make sure you do the things youâ€™ve prioritized and let everything else wait.
If you want to do the marketing, then youâ€™re going to have to push it up to the top of the list.
If you decide that itâ€™s got to get done after everything else, then itâ€™s not going to get done.
Hereâ€™s my suggestion—and itâ€™s what I do when Iâ€™m being effective—make the thing thatâ€™s your priority first. Do it first thing in the morning.
For instance, if you want to increase your referral source meetings, do it first. Keep a list of prospects handy. Get up. Eat breakfast, shower, and then get on the phone to that list. Schedule a meeting and donâ€™t quit until youâ€™re done.
I can hear you now—but, but, but Iâ€™ve got court in the morning. I canâ€™t do it then.
How about getting up 30 minutes earlier and doing it then? How about doing it the day before if you know youâ€™ve got a conflict the next morning? How about you just do it if it matters to you?
If itâ€™s not important to you, then stop beating yourself up about it.
If it is important, then put it on the top of the list and do it. Youâ€™ve got the time. You do the other stuff that matters.
You donâ€™t leave your kid at softball practice and forget to pick her up, do you? Sadly, I did this once. You donâ€™t decide that you donâ€™t have time to pick her up, right?
If it matters, make it first. Make it happen.