You put up a website so you could get new clients. Then you added a blog. You went at it with the best of intentions, and youâ€™ve done a good job of keeping it up to date-until recently.
Now the site is getting stale. The copyright date says “2009.” You havenâ€™t updated your blog since early April. Youâ€™ve been busy. Being busy is typically a good thing.
Unfortunately, your web presence is starting to hurt you. Itâ€™s beginning to look like you moved on. Itâ€™s beginning to seem like youâ€™ve taken a job elsewhere, fallen ill, or retired-or worse.
Suddenly, we arenâ€™t as comfortable sending you a referral. We donâ€™t want to give out your name if youâ€™re not in the game. We donâ€™t want prospective clients coming back to us complaining that we steered them in the wrong direction.
When we see a stale site, we simply move on to the next person on our list. We arenâ€™t going to take the time to hunt you down and figure out whatâ€™s going on. Weâ€™re going to go with Plan B.What should you do? The website needs to look current. If you arenâ€™t going to update the copyright date, then take it off (there probably isnâ€™t anything critical there anyway). If there are other clues about when you last changed the site, get rid of them.
On the blog, if youâ€™re going to take some time off, tell us. Put up a post indicating that youâ€™re focusing on client work or other things. Let us know where we can find you on LinkedIn or Twitter. Tell us why you arenâ€™t updating-weâ€™ll understand. We may even think your services are more valuable because youâ€™re so in demand.
The important thing is to avoid the appearance of a problem. We probably came to the site just to grab your email or phone number. Donâ€™t throw us off track-that way, youâ€™ll still get our referrals.