Press enter to see results or esc to cancel.

Can You Tell Your Prospective Client’s Story?

TechnoLawyer is running some columns I’ve written in its SmallLaw series. This is my latest. TechnoLawyer makes the columns public a week after release on the TechnoLawyer blog. You can get the content a week earlier by subscribing to SmallLaw via e-mail.

I loved Michael Gerber’s book, The E-Myth. The first half of the book tells the story of a small business owner named Sarah. Gerber goes on for page after page showing us the life that Sarah is living. He explains what works and what doesn’t work in her business. We come to understand her stress, her ups, and, more importantly, her downs. I learned something from this book that I never expected to learn and that Gerber didn’t intend to teach.

To keep reading, click for the rest of Can You Tell Your Prospective Client’s Story?

Print Friendly
Get updates delivered to your inbox

Lee Rosen

Lee Rosen has practiced family law for more than twenty years. With four offices, Rosen Law Firm serves Raleigh, Charlotte, Durham and Chapel Hill, North Carolina. Rosen served as the Law Practice Management Editor of the ABA Family Advocate for more than a decade and received the ABA James Keane Award for excellence in eLawyering. He served as Chair of the Law Practice Management Section of the North Carolina Bar Association, is a frequent speaker and is often sought out by the media as a source of family law insight and commentary.