TechnoLawyer is running some columns Iâ€™ve written in its SmallLaw series. This is my latest. TechnoLawyer makes the columns public a week after release onÂ theÂ TechnoLawyer blog. You can get the content a week earlier byÂ subscribing to SmallLaw via e-mail.
I loved Michael Gerberâ€™s book, The E-Myth. The first half of the book tells the story of a small business owner named Sarah. Gerber goes on for page after page showing us the life that Sarah is living. He explains what works and what doesnâ€™t work in her business. We come to understand her stress, her ups, and, more importantly, her downs. I learned something from this book that I never expected to learn and that Gerber didnâ€™t intend to teach.
To keep reading, click for the rest of Can You Tell Your Prospective Clientâ€™s Story?