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Can You Tell Your Prospective Client’s Story?

TechnoLawyer is running some columns I’ve written in its SmallLaw series. This is my latest. TechnoLawyer makes the columns public a week after release on the TechnoLawyer blog. You can get the content a week earlier by subscribing to SmallLaw via e-mail.

I loved Michael Gerber’s book, The E-Myth. The first half of the book tells the story of a small business owner named Sarah. Gerber goes on for page after page showing us the life that Sarah is living. He explains what works and what doesn’t work in her business. We come to understand her stress, her ups, and, more importantly, her downs. I learned something from this book that I never expected to learn and that Gerber didn’t intend to teach.

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