It’s Independence Day in the United States. Most of my American colleagues are taking the day off and heading out to have a picnic and watch fireworks.
Today, I’m talking to those of you in Australia. I’m constantly surprised by the number of readers we have in your country. I get emails nearly every day from Australian lawyers. Thanks for reading.
I’m writing to you today because I’m considering coming down to visit. I’d like to get a sense of your interest in getting together.
I’ve been doing some question and answer sessions with American lawyers over the past couple of years. We’ve been gathering small groups of lawyers (usually between two and nine), and we’ve spent about 14 hours locked in a hotel room talking about marketing, technology, and management issues. We probably spend more time talking about marketing than we do about technology and management, but we cover a great deal of ground on a range of subjects.
During our time together, we work through the strategies and tactics I’ve used to grow our practice from a solo operation generating $700 in profit the first year to a practice generating millions of dollars per year. We talk about what works and what doesn’t, and I’ll share very specific details on every issue we address. We focus on the concerns of the group: the conversation is very fluid, casual, and comfortable.
The lawyers leave the day with pages of notes filled with ideas. They’re better equipped to generate new business and manage existing client relationships. I’ve seen these sessions have a profound impact on these lawyers and their practices. It’s pretty exciting.
I always have a great time at these meetings. I end the day with more energy than when I started. I’m always amazed at how good I feel after starting at 7 in the morning and going through dinner. I think you’ll find our meeting leaves you excited about your future and your practice.
When I do these sessions, I charge each attorney a fee ranging from $2,000 to $5,000 depending on the number of lawyers attending. The more lawyers, the lower the fee. I don’t collect the fee until the end of the day, and I don’t expect anyone to pay if he or she didn’t get satisfactory value.
I’m considering coming to Melbourne to conduct one of these sessions. Why Melbourne? I have a kid spending a year there and would combine the session with a visit. I’d consider Sydney if there’s a strong preference for that city.
Today, I’m asking whether you’re interested. I’d like to get a sense of who might want to come and which city is better for you. I’d probably do the session sometime in October or January.
If you’re interested, please let me know. Send me an email and give me your thoughts. I’ll keep a list of interested lawyers, and we’ll see whether we can make it work. I look forward to hearing from you.