Press enter to see results or esc to cancel.

How Much Free Information Is Too Much?

A lawyer asked me why I give away so much information for free on my family law website.

My site isn’t like the typical law firm site. It’s jam-packed with information and tools. It’s updated daily, and our attorneys and our users add new content all day long.

We have videos, audios, calculators, forms, articles, statutes, case law, etc.

The site houses thousands of pages of information.

So why do we give away so much free information on our site?

Because the universal reaction to the site from prospective clients goes something like this:

“This site is amazing. It has everything. If the stuff they’re giving away is this good, then imagine what they can do for me if I hire them.”

Boom. Done. New client—check!

That’s why we give away so much information for free on our site.

 

 

Print Friendly
Get updates delivered to your inbox

Lee Rosen

Lee Rosen has practiced family law for more than twenty years. With four offices, Rosen Law Firm serves Raleigh, Charlotte, Durham and Chapel Hill, North Carolina. Rosen served as the Law Practice Management Editor of the ABA Family Advocate for more than a decade and received the ABA James Keane Award for excellence in eLawyering. He served as Chair of the Law Practice Management Section of the North Carolina Bar Association, is a frequent speaker and is often sought out by the media as a source of family law insight and commentary.