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When Is Your Next Vacation?

You need a vacation. You always need a vacation. We just got back from Grenada, so vacations are on my mind (the photo is the view from our room). I’ve harped on this before, and the situation isn’t getting any better. Many of us don’t take enough vacations, and it’s bad for our health, our [...]

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Law Firm Marketing Doesn’t Work

Our firm has tried it all when it comes to marketing. We’ve done referral source meetings, seminars, books, newspaper ads, phone book ads, radio, television, Internet advertising, directory listings, direct mail, and on and on. None of it works. You won’t run a TV ad and be deluged with clients. The same is true of [...]

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Should You Call Your Prospective Client after the Consult?

You just finished an initial consultation. The client left after saying, “I’ll think about it and let you know.” Should you follow up with the client? Should you call or write or what? Here’s the deal: We are hesitant to follow up. We rationalize our hesitation by telling ourselves that we’ll be “pestering them,” that we’ll “look [...]

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What Can You Give When You Can’t Give Referrals?

Lunch with a prospective referral source comes with a price tag. It’s expected that they’ll refer to you and that you’ll refer to them. That’s an unspoken understanding in most referral relationships. Unfortunately, if you’re aggressive about building marketing relationships, you don’t have enough referrals to hand out to everyone. You certainly can’t do a [...]

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How to Accept Payments from Clients

Sometimes my most mundane articles prove most helpful to some readers. Today I’m going with mundane. We have three locations with conference rooms. We have no offices and minimal staff on-site. When our lawyers are meeting with a client, they are often the only representative of our firm on the premises. Some of those meetings [...]

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Developing an iPhone or Android App for Your Firm

Everywhere you look, people are playing with their smartphone. I knew we needed to get our firm on their phones. But how? Well, arguably, they already had us on their phones, but only in the Web browser. If they really want divorce information, we’ve got a mobile-friendly version of our North Carolina Divorce site. Everybody talks about [...]

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What’s Your Plan for an Emergency?

When I was 37, I had a heart attack (actually, the doctor initially called it an “event,” which I liked much better than “heart attack”). I landed in the hospital for about 10 days, during which I had quintuple-bypass surgery. Then I spent about six weeks getting fully back up to speed. It wasn’t fun. It [...]

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Are You Asking for Help?

I just went to lunch with a lawyer who asked me to refer him business. He explained that he was struggling a bit right now and really needs some clients. He wanted to know whether I had anyone that I might be able to refer to him. How did I react to that request? Read [...]

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