Many family law practitioners have started a blog. And stopped. Of the family law blogs I follow, most have gone dormant. Many of the others add a post only a few times per month. I think youâ€™ve largely voted with your feet by deciding not to start a blog or abandoning it after you got it going. Blogging is time consuming and tough to do with the daily pressures of running a practice.
Blogging does several things for you. It helps your search engine positioning. It gets you media attention. It keeps you – top of mind – with your internet savvy peers around the world. And thatâ€™s the tip of the iceberg. There are a host of other benefits as well.
The problem, as I see it, with blogging in family law, is that a blog is usually about ongoing changes and developments. Unfortunately, most family law developments, like new case law or statutes, arenâ€™t of great interest to our prospective clients. Potential clients are largely looking for answers to their questions about their urgent concerns. They seek a treatise rather than a news update.
Should you be blogging? Yes. But only if youâ€™ve got the time to make a long-term commitment and youâ€™ve already done some other things first. Most of us havenâ€™t done these “other” things. So, for the most part, we should be working on other, higher value, marketing activities.
Before blogging, I would suggest that youâ€™ve checked these three items off your list –
(1) Have systems in place that allow you to serve each client in such a manner that they commit to referring their friends and family to you should the need arise,
(2) Have a strong network of ten referral sources (per attorney) sending you six paid consultations (not merely referrals) per year,
(3) Have a high-quality website that features great information about divorce in your state.
Once you have those three prerequisites in place then go ahead and blog. Be sure to send me a note and Iâ€™ll add your link to our North Carolina Divorce site.