Free Samples and Your Law Practice

Free samples work in lots of businesses as a marketing and sales technique. Will they work for yours?

Join me as I visit a local grocery store with my iPhone. If you can’t see the video, then just click through to the post to watch. It’s about three minutes long.

http://www.youtube.com/watch?v=xjda79r_TNU

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  • http://www.GrahamLawCollaborative.com Kimberly

    I agree about the free consults.  I’m more than happy to speak with a prospective client for 15-20 minutes on the phone and even answer a few basic questions (with the caveat that I don’t know all the facts of the case yet).  After that “get acquainted” call, if the lawyer keeps talking, she is giving away the thing she makes her living selling:  very wise, experienced legal advice.  If we don’t value the advice and experience we provide, how can we expect the client to do the same?

    Also agree wholeheartedly about scalable free content.  On my web site, I currently have a free download about the various options in Iowa for divorce and the 10 questions you should ask any lawyer or mediator before hiring her.  Basic information and advice, but these are the questions I am asked most often by friends and acquaintances, so I decided to offer that content for free.  

    I also offer blog posts and plan to start adding video content very soon — first up:  How To Make Christmas Good For Your Kids After Divorce.  :)

    Great post, Lee.  Thanks!

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