I bought some notecards recently with my name printed on the top in raised lettering. I enjoy stroking the letters with my fingers. The notecards look and feel so cool that I just can’t put them down. I love these things. I’m not sure whether it’s the way they look or the fact that they have my name on top that drives my attraction.
What am I going to do with the cards?
First, I’m sending a handwritten note to all of my new clients thanking them for trusting our firm to help them with their matters.
I’m writing something like this: “Dear Client, Thank you so much for giving us the opportunity to be of service to you. Helping people start fresh is our mission, and we are thrilled to be able to assist you. This is our life’s work, and we appreciate that you’ve chosen to work with us. Your trust and confidence in us is greatly appreciated.”
Second, I’m sending a note to the referral source who sent the client.
That note reads as follows: “Dear Referral Source, Thank you for your referral of Bob. We’re getting started on his case and promise to give it the attention and care this matter deserves. We are grateful for the trust and confidence you’ve shown in us by sending Bob our way.”
Third, I’m sending a note to the referral source when we can’t take the case.
Here’s what I’m planning to say: “Dear Referral Source, I appreciate you sending Bob our way. Unfortunately, we aren’t going to be able to help. I wish we had been able to do the work, but it would not have been a good fit. We have referred Bob to someone who has agreed to assist him. I’m confident that Bob will be in good hands.”
Fourth, I’m sending notes to referral sources I’ve talked to on the phone but haven’t yet met.
Here’s my note: “Dear Referral Source, It was a pleasure talking with you today. I’m looking forward to our lunch next Thursday. As I understand it, we’re meeting at Greek Fiesta at noon. I’ll see you then. By the way, I spoke to Andy and thanked him for introducing us. See you next week.”
Finally, I’m sending a note to all clients on their one-year anniversary with our firm. Most of our cases get resolved within a year, but some of our litigation cases drag on forever. At the end of the year, I’m writing as follows: “Dear Client, It’s been a year since we started working on your case. As usual, we’ve had our ups and downs. This is a tough process. I wanted to acknowledge our anniversary together and thank you for giving us the privilege of being of service. Thank you.”
That’s what I’m doing with these fancy cards. It’s inexpensive to order these cards with your name on them. Do it. Start writing. It’s easy, and you’ll see the benefits in increased revenues. I’m planning to place a reorder for more cards and envelopes soon.
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Lee Rosen has practiced family law for more than twenty years. With three offices, 