TechnoLawyer: 10 Questions That Lead to Explosive Practice Growth

TechnoLawyer is running some columns I’ve written in its SmallLaw series. The website has some excellent writers (plus me) addressing small firm issues. TechnoLawyer makes the columns public, a week after release, on the TechnoLawyer blog. You can get the content a week earlier by subscribing to SmallLaw via e-mail.

My most recent column came out yesterday. I hope you enjoy it:

Marketing is about more than taking referral sources to lunch, updating your Facebook page, and conducting seminars. It’s about asking yourself some important questions and taking action based on the answers. Let me first tell you about the 10 questions. Then I’ll tell you a quick story about some people who answered those questions and turned their practices, and their industry, upside down.

To keep reading, click for the rest of 10 Questions That Lead to Explosive Practice Growth.

Related articles:

  1. TechnoLawyer: 12 Ways to Use Video in Your Law Practice
  2. TechnoLawyer: Nine Ways to Nurture Your Referral Relationships
  3. TechnoLawyer: The Biggest Impediment to Successful Law Firm Marketing
  4. TechnoLawyer: The Lunch Dividend
  5. Technolawyer: How to Use Conferences to Generate New Business Opportunities

  • http://www.nathanworkman.com/ Nathan Workman

    Thanks for the well-written article. I’d add this as well; once you answer the questions, ask “why?” I think one of the biggest reasons people can’t implement new ideas and approaches to their businesses (or their lives in general) is that they address symptoms and not the underlying problems. The answer to the question of how to thank your clients in a meaningful way can lead to actionable ideas that may impact and improve aspects of the attorney/client relationship, but if you don’t consider why the gesture is meaningful to clients in the first place, it’s difficult to measure any resulting change (or to define what constitutes “success”). Seth Godin articulates it as “the why imperative.” http://sethgodin.typepad.com/seths_blog/2009/11/the-why-imperative.html

    • http://www.rosen.com Lee Rosen

      Great input Nathan.

      Thanks.

      Lee

Previous post:

Next post: