April 2010

Are Your Articles Getting Tweeted Out?

We talked, yesterday, about using PostRank to find out if your audience is engaged with your content. It’s useful, from a marketing perspective, to have your website visitors commenting, bookmarking and sharing your articles. PostRank gives you a measure you can use to see what’s working and what’s not. It’s also important to know which [...]

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Are Your Website Visitors Engaging with Your Articles?

You’ve been cranking out articles for your website. You’re answering questions, explaining complicated issues and addressing the emotional needs of prospective clients. Of course, your traffic is increasing and you’re watching the growth with Google Analytics. Now it’s time to figure out if your audience is really engaging with your content. PostRank to the rescue. [...]

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Why You Should Hang Out with Successful People

Are you spending time with winners or with losers? Maybe that’s a bit extreme – are you hanging out with successful people, people who are more successful than you? Or are you hanging around with people who are equally successful as you? Or are you spending your time with people less successful than you? Evaluate [...]

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Why Your Website Shouldn’t Say “Coming Soon”

I visited a divorce lawyer website yesterday, clicked on a link at the top of the page and a “Coming Soon” sign popped up. The material for that section hadn’t been written yet. I was disappointed. I’m guessing that most visitors feel much the same way when they see that page. You don’t need to [...]

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A Sale Isn’t A Sale Until You Collect

It’s exciting to get a new client. You’re facing a new legal challenge and you’ve got an an opportunity to make a difference in your client’s life. You’re getting to know someone new and learn about the challenges they face. It feels good to know they trusted you enough to select you at this critical [...]

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Sunday Funny: Evian Roller Babies

I know it’s a commercial, but I can’t resist passing it along. I love it. http://www.youtube.com/watch?v=_PHnRIn74Ag&feature=player_embedded

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It’s Saturday – Bloggers, Facebook, LinkedIn, Analytics and the King

Happy Saturday! Every Saturday I publish links to some of the things I’ve come across that might interest you. These are things that caught my attention this week. I’m publishing these links without much comment so you’ll have to click on them if you’re curious. I also include a picture I like. HOW TO: Add [...]

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Why “I’ll Try” Means “I Won’t”

I’m 48 years old. I’ve been practicing law for 23 of those years. If there’s one thing I’ve learned it’s that “I’ll try” means “probably not.” When I say it myself I’m already figuring out a way to bail. When my employees say it, I know it’s never going to happen. There’s “yes” and there’s [...]

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