Don’t Broadcast Your Job Hunt While Marketing Your Practice (New Solo Week – Day Two)

It’s still New Solo Week here at Divorce Discourse and I’m continuing to focus on those family law practitioners that have recently opened offices. Lets get going with Day Two…

You won’t get referrals if you aren’t committed to your practice. When we make a referral to you we’re risking our reputation. We know that your service to the client reflects on us and we’re cautious about referring to you.

I’m not suggesting that we’re going to commission a background investigation of you. We are, however, going to do a gut check and make sure we feel that you’re serious about your practice and your clients. We’ve got to feel comfortable with you and we aren’t going to refer if we have nagging doubts. You’ve got to come across as committed to your work, smart and passionate about helping your clients.

You can, in the blink of an eye, destroy your credibility and we won’t ever refer to you. Here’s how…

You call me for coffee. We meet for 20 minutes. You listen to me ramble on and you appear interested. I, therefore, assume that you’re brilliant and talented. You followup with an email. You friend me on Facebook and LinkedIn.

A few weeks later, while I’m scanning Facebook or LinkedIn, I notice a status update where you mention your excitement about a job interview. I read more carefully and realize that you’re hunting for a job.

Game over. You just came off my referral list. Sorry, I’m not going to refer to you if you aren’t 100% committed to your practice. I’m not comfortable sending my clients, friends or neighbors to you anymore. I can’t jeopardize my reputation by sending my people to someone that might shift gears in the middle of the case. In adding you to my list I assumed you were in for the long haul, like me.

I’ve had this happen several times. The lawyer is trying to build a private practice as a fallback position. They don’t have a job and they need to earn a living, but the real objective is to get a job. I can’t argue with getting a job, it’s a good decision for some folks, I’m just saying that I won’t refer. I’m not willing to send someone over and have them left in a lurch. You’ve blown it with me.

Feel free to hunt for a job. You’ve got to do what makes sense for you and your family. Just be aware that most of us aren’t going to refer business to you once we realize that you’re looking to make a move.

Related articles:

  1. I’m SOOOOO Busy. No You’re FREAKING Not (New Solo Week – Day One)
  2. Don’t Sell To Clients That Don’t Need a Lawyer (New Solo Week – Day Three)
  3. How To Spend Your Money (New Solo Week – Day Five)
  4. How Much Should You Work? (New Solo Week – Day Four)
  5. Solo Practice is a Big Mistake for You

  • Dana K. West

    I know this is something you and I discussed that one time, but I have to say, I am not entirely sure I understand the logic. Why would you assume someone would be either 1) unable to continue working on a case until it is concluded or 2) unable to bring the case with them to their new employer? Unless the solo is working on a case received through a contract relationship with another firm, they are free to take cases anywhere they want. I would think some potential employers would be happy to allow a prospective employee to complete a case they are in the midst of, or to bring it under the new firm’s umbrella, even if the matter is not typically one handled by the firm.

    • Lee Rosen

      For me, and I’d be curious to see if others agree or not, it doesn’t feel stable and solid. It creates uncertainty and that degrades trust. I’ve got to “feel” right about the person to whom I’m referring.

      Lee

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