Is Twitter worth the time and effort required? Will it help me build my family law practice? How will I know if it’s working?
I get asked these questions every time Twitter comes up in a discussion with a family law practitioner.
Then, of course, we have the obligatory discussion about how the questioner’s life isn’t sufficiently interesting for Twitter. And I point out how my life isn’t interesting either and yet I still find something to tweet.
Here are the answers to those three questions (plus the secret to making it work) -
Is Twitter worth the time and effort required. Yes, if you need new clients.
Will it help me build my family law practice? Yes, see above.
How will I know if it’s working? You should have clients and referral sources telling you they came to you from Twitter. Simple,
I get direct messages on Twitter from other attorneys asking if I’m available for a referral. These attorneys are frequently people I only know from Twitter.
I get messages from prospective clients on Twitter asking to arrange a consult.
I get calls from referral source and prospective clients asking to arrange a meeting. They identify themselves as having learned of me via Twitter.
This happens every week. It represents real dollars.
If your not using Twitter as a part of your marketing arsenal, give it some thought if it fits within your overall marketing strategy. If you’re using it now and you’re not generating referrals, then change the way you’re using it or move on to a different tactic.
I did a podcast on Twitter and how to use it some time ago. Give it a listen.
If you start on Twitter today, you should see referrals within a few months. It will work for you if you use it as a tool to get to know people, allow them to like you and earn their trust. Be careful not to leave out the “like” part. That’s the secret.
People won’t refer to you, they won’t come to you, if they don’t like you. Common sense, right?
I see lots of lawyers tweeting newsy links or updates about their practices. Many of them aren’t letting people know them in a way that makes them likable. They are broadcasting, not conversing. So tweet and lets get to know one another. I might have a case to send to you.
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Lee Rosen has practiced family law for more than twenty years. With three offices, 
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