Comments on: Brochures: Good For the Ad Agency, Bad For You http://divorcediscourse.com/2009/10/28/good-agencies-pocketbook/ Lee Rosen on Family Law Marketing, Management and Technology Sat, 11 Feb 2012 00:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Merenda http://divorcediscourse.com/2009/10/28/good-agencies-pocketbook/#comment-1615 Mark Merenda Fri, 30 Oct 2009 13:23:03 +0000 http://divorcediscourse.com/?p=528#comment-1615 I think there are two subjects here: 1) the validity of brochures as marketing tools, and 2) the content of the brochure. One could certainly argue that if the brochure is only "about the law firm" and not about potential clients and their problems, then it's money largely wasted, but that hardly invalidates brochures as a marketing medium. I think you picked the worst of the worst — a tri-fold brochure that is "about the law firm" — to make your point. Brochures are all about the first 15 seconds — the territory covered in Malcolm Gladwell's book Blink. Let's say I want to market estate planning to very affluent families. A substantial and sophisticated brochure placed in their hands causes an immediate first impression: "This law firm is the kind that works with people like me." It's no different than having an impressive office, or an impressive website for that matter. I think there are two subjects here: 1) the validity of brochures as marketing tools, and 2) the content of the brochure. One could certainly argue that if the brochure is only “about the law firm” and not about potential clients and their problems, then it’s money largely wasted, but that hardly invalidates brochures as a marketing medium. I think you picked the worst of the worst — a tri-fold brochure that is “about the law firm” — to make your point. Brochures are all about the first 15 seconds — the territory covered in Malcolm Gladwell’s book Blink. Let’s say I want to market estate planning to very affluent families. A substantial and sophisticated brochure placed in their hands causes an immediate first impression: “This law firm is the kind that works with people like me.” It’s no different than having an impressive office, or an impressive website for that matter.

]]> By: Danny M. http://divorcediscourse.com/2009/10/28/good-agencies-pocketbook/#comment-1610 Danny M. Wed, 28 Oct 2009 16:54:34 +0000 http://divorcediscourse.com/?p=528#comment-1610 Very true! Harsh that it may be, you speak the truth. Isn't that what we want from others... If a person/customer can't see the "what's in it for them" from your advertisement. They will almost never give your business, let alone the advertisement any attention. <a href="http://www.documentsfordivorce.com" rel="nofollow">Documents for Divorce</a> "No matter what decision you make, <b>always make it an informed one...</b>" Follow Us on Twitter "<a href="http://www.twitter.com/DocsforDivorce" rel="nofollow">DocsforDivorce</a>" Very true!

Harsh that it may be, you speak the truth. Isn’t that what we want from others…

If a person/customer can’t see the “what’s in it for them” from your advertisement. They will almost never give your business, let alone the advertisement any attention.

Documents for Divorce
“No matter what decision you make, always make it an informed one…”
Follow Us on Twitter “DocsforDivorce“

]]> By: Lee Rosen http://divorcediscourse.com/2009/10/28/good-agencies-pocketbook/#comment-1609 Lee Rosen Wed, 28 Oct 2009 14:51:59 +0000 http://divorcediscourse.com/?p=528#comment-1609 Gabriel, Agreed. It was harsh. Maybe I was having a bad day when I wrote it? You make a valid point. Lee Gabriel,

Agreed. It was harsh. Maybe I was having a bad day when I wrote it?

You make a valid point.

Lee

]]> By: Gabriel Cheong http://divorcediscourse.com/2009/10/28/good-agencies-pocketbook/#comment-1608 Gabriel Cheong Wed, 28 Oct 2009 14:34:59 +0000 http://divorcediscourse.com/?p=528#comment-1608 This is a bit harsh. Different types of marketing works for different types of marketing niches. Though I agree that a majority of people search online for attorneys, that is not the case for certain subgroups. My firm invests heavily into online marketing and blogging, etc. But 1/2 of my client base are Asian clients and brochures geared towards the Asian market has brought in a lot of business for my firm. This is a bit harsh. Different types of marketing works for different types of marketing niches. Though I agree that a majority of people search online for attorneys, that is not the case for certain subgroups.

My firm invests heavily into online marketing and blogging, etc. But 1/2 of my client base are Asian clients and brochures geared towards the Asian market has brought in a lot of business for my firm.

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