April 2009

WeWe Monitor. It’s Not all about You

A friend of mine has been having some back pain. He went to Google to search for solutions. Do you think he searched on “back pain” or “Bob the Chiropractor”? If you guessed “back pain” then you guessed right. And when he clicked on the search results you can be sure he spent time on [...]

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Opening Your Own Law Office?

Stop. Don’t buy a smartphone. Don’t rent a space. Don’t make business cards. There will be time for that later. The first thing to do, the very first thing, is not to buy something, it’s to sell something. Find a person that needs what you’re offering and get them to buy it. It doesn’t matter [...]

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Advertising? Use a Broker

Are you buying advertising? TV? Radio? Print? If so, are you buying it directly from the salesperson for the outlet? Or do you have an advertising agency buying it for you? Here’s a better way. Use a media broker. These professional media buyers do the research, evaluate your options and buy the advertising for you. [...]

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Podcast – Group Interviews

Need to fill a position? Running a help-wanted ad? With the current economic situation you’re likely to receive more resumes than you can handle. How do you find the cream of the crop? How do you avoid committing days and days to interviewing? How do you avoid the mind-numbing boredom? Group interviews – that’s how. [...]

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No Wi-fi? You’re Kidding, Right?

Our lawyers regularly come back after a mediation or settlement conference complaining about spending the day in opposing counsel’s office and being without an internet connection. Sometimes they spend an entire day without internet. The other attorney doesn’t provide wi-fi for us or for their clients. How can this be? How can a professional fail [...]

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Cutting Costs – Be Mr. Popularity

If you cut personnel, as I suggested last week, then your image is already suffering among your employees. This time I’m doing all I can to solidify your Scrooge like reputation (thankfully it’s not Christmas). At least you’re improving the bottom line, right? Here we go – First idea, eliminate your 401(k) matching program. According [...]

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Market Research on Craigslist

I spend a fair amount of time monitoring what our competition is doing in our market. It’s always interesting and frequently a learning experience. Some of my effort is focused on finding sites via Google and studying my discoveries. I learn a fair amount in these hunts but much of it is the same old [...]

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Cost Cutting? Renegotiate the Lease

When we examine our expenses looking for ways to cut back we tend to skip over fixed costs like real estate leases. Not so fast there my fellow cost cutters. Landlords are struggling in this economy, too, which makes it a perfect time to get a great deal on your lease. If you agree to [...]

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