When you do a search on Google (especially if you are logged in but also, I think, if you have visited previously and have a cookie installed) you get custom results. So, for instance, if you search on “Chicago Divorce Lawyer” once and then do it again, later, your second set of results are influenced by what happened on the first visit. If you clicked on a certain site then you are more likely to see that site elevated in the results of the second search. Apparently this is done to enhance your search experience and it’s probably a helpful feature.
The problem is that you don’t see the same results as other people see and this becomes a concern when you are checking out your site’s performance in the search engine rankings. Most of us would like our site to come up first on certain search phrases and we’d like to know how we are doing. The Google customized results make it difficult for you to check.
I use an expensive and complicated software package for checking my rankings but I really like to check every so often without launching the software and clicking on all the buttons. I just want to do a quick search and see what the rest of the world is seeing.
Scroogle.org will search google for you via a proxy. With Scroogle you are anonymous to Google. They don’t know it’s you.
P.S. Be careful not to go to Scroogle.com (as distinguished from .org) unless you enjoy lesbian pornography.
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Lee Rosen has practiced family law for more than twenty years. With three offices, 